Digital Marketing | Specializing in Influencer & SOCIAL MEDIA Marketing

NICO Yoo

From NYC to Seoul.
Dedicated to leveraging creativity to drive performance.

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My projects

Jetfuel Agency

Leading the growth of food & beverage e-commerce clients to grow their revenue by 20%+ YoY.

Leads several global teams across 5 different time zones to grow our clients' revenue through Meta, Google, and lifecycle campaigns. This has contributed to clients' net revenue growing by up to 375% YoY.

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YOKE NETWORK

Led a global team to grow mobile app clients' ROAS up to 200% YoY.

Was called upon to lead the agency's expansion into e-commerce clients, resulting in acquiring our first fashion apparel to which we grew their U.S market sales by 47%.

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AXIS-Y

Established presence in U.S. market through social and influencer efforts.

Developed and executed our U.S market entry strategy through the 'Spot the Difference' product launch on Instagram and TikTok. This included the collaboration of 50+ influencers, most notably our viral post garnering 4.9M+ views.

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hate is a virus

Raised over $1 million to support AAPI communities impacted by the COVID-19 pandemic.

Spearheaded the 'CommUNITY Action Fund' initiative to raise money to give back to local and national non-profit organizations. This involved collaborating with a variety of creators to develop educational content and host live events.

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Black Tap

Increased guest traffic to the Soho, NYC location by 500%.

Developed creative designs for 'Crazy Shakes' and coordinated partnerships/collaborations while handling copywriting and scheduling for Instagram.

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